General Branding INformation

Pad printing: is a printing technique suitable for almost all backgrounds and shapes. The design is first applied to a metal printing plate by means of a photographic process. The design is then transferred onto the article by a pad (a rubber intermediary). A variety of shapes can be printed by means of variously shaped pads.  For most articles it is possible to print in one or more colors. Most of the articles shown in the catalogue that are made from synthetic materials are printed using the pad printing method. Ceramic items printed in pad printing are not baked at high temperatures. The adhesion of ink on ceramic items cannot be fully guaranteed for dishwashing at high temperatures. If a full guarantee of ink adhesion is needed we recommend the use of screen transfers for ceramic materials.

Silkscreen printing: is a technique where the design is applied to the gauze of a screen, which has a light sensitive upper layer. A film of the design, with some areas that allow light to pass through and others that do not, is placed on the gauze, which is then illuminated with ultraviolet light. The unlit areas are rinsed off the gauze so that the ink can pass through. The article to be printed is placed immediately under the gauze, the printing ink is pressed through the gauze, and so the print is transferred to the article. Only flat surfaces can by printed using the silkscreen technique. For most articles it is possible to print in one or in multiple colors. In particular textiles and nylon products such as umbrellas and bags are printed using silkscreen technique.

Round screen printing: to decorate pens with a bigger logo we can print the pens round in screen print. For more information, you can ask your contact person.

Screen printed transfer: the logo is printed in screen on a paper so called transfer. The transfer is cut into the size of the logo and then via heat press applied to the article. It is mostly used for textile and umbrellas. Some of our articles that can be screen printed in one color, have to be printed via transfers when a multi-color logo is required. It is also used when fine details have to be printed that cannot be printed by regular silkscreen printing.

Digital transfer: with a plotter the logo is printed digitally on an adhesive plastic which at the same time is cut by digital control. Once the transfer is cut according to the desired shape it is transferred via a heat press. This kind of transfer can suit to most of our textile materials but we do not recommend its use on certain materials as nylons used on umbrellas. Shapes made in different cuts add complexity in the cutting and the peeling processes are on request. Our prices list only includes any kind of basic shapes which can be made in a single cut.

Digital label: with a plotter the logo is printed digitally on an adhesive paper which at the same time is cut. Once the label is cut according to the desired shape it is applied to the item. Shapes made in different cuts add complexity in the cutting and the peeling processes are on request. Our prices list only includes any kind of basic shapes which can be made in a single cut.

Ceramic transfer: a screen printed transfer is first applied to the ceramic material and then is baked in an oven at a temperature higher than 700°C. During the baking process ceramic’s pores open and the ink is mixed with the ceramic itself. Once the ceramic is cold the ink can’t be removed from the ceramic by any of the conventional uses of the ceramic items.

Embroidery: is a technique where the logo is sewed on the article. Embroidery is used for caps, bags, textiles etc. The pricing of Embroidery depends on the number of stitches and the size of the logo. The color will be defined by the color of the thread. The maximum number of colors of the threads is 15. An Embroidery card needs to be made for reproducing the logo onto the article. Full surface logo’s or logo’s with gold and silver cord, are more expensive to produce.

Laser engraving: is a method in which the design is burned into the material. The laser beam is controlled digitally by a computer. The color of the engraving is determined by the background material and the layers underneath the surface.

Embossing: through a relieved stamp the design is being pressed into the product. As a result of the press the design is passed to the material. Embossing can only be used on most real leather materials. It is possible to stamp on certain items films of gold, silver and other color with the use of a stamp containing the desired relieve. Our price list does not contain the additional costs of stamping films.

Doming: is a combination of a printout from a logo on a sticker and a 2 component epoxy resin that is applied to the printout, which gives a nice transparent bubble. The resin is not only crystal clear but also protects the image below against scratches and gives an extra dimension to it. The sticker can be multi-colored. The resin highlights the logo.

Digital printing: is an inkjet printing technique, for flat and 3D shaped items, on nearly all materials. Your logo will be digitally printed directly onto the item in an extreme high quality. The artwork will always be printed in full colour and the details can be extremely fine. From simple text to high definition pictures, all is possible. Printing is done with a great accuracy, making it very suitable for multiple colour printing. It is also possible to match Pantone colours. Even printing up to the edges of the printing surface is possible, causing the imprint size to be significantly bigger than in pad print. Depending on the material it can be that a white base needs to be printed first or that the material needs to be pre-treated.

Technical details:

  •  -Printed colors may differ because of the background color of the product.
  •  -The coated version of the Pantone Color Guide (C) should be used as a color reference.
  •  -Ink adhesion may not be good on all metal products and Carrot Gifting cannot be held responsible for Ink adhesion on metal and chrome items, you may also be asked to sign a disclaimer to this effect.
  •  -After printing, ink on metal items the imprint will fade when in contact with sharp objects or keys (key rings)
  •  -Color coverage is not 100% on coarser textiles. Transfer printing is then preferred.
  •  -Rounded products have a limited printable surface.
  •  -Not all Caps admit printing on front surfaces. Embroidery or transfer printing is a good alternative. We advise you to consult our Customer Care Department on these matters.

Files should be sent in the following formats:

  •  -Vector EPS, AI, CDR
  •  -Tiff, JPG: minimum resolution 600 dpi for line work (drawings), and 300 dpi for grey scale and raster work (photos)
  •  -PDF Format (highest quality) without compression.

We cannot process designs with a resolution of 72 dpi or lower!

Programs to be used:

  •  -Adobe Illustrator
  •  -Photoshop
  •  -Corel Draw

We advise you always to convert the text into outlines. Supply of films or original artwork for photographic reproduction: Hardcopy for photographic reproduction, as large as possible, and of good quality, in black and white on max. A4. When supplying files intended for multi-color precision printing or full color work, please contact the printing department regarding the required technical details. The supply of films only in accordance with the printing department!

General information:

If necessary, Carrot Gifting can pack and ship the printed goods in different quantities and cartons. This goes also for the packing of the items (poly bags). Any complaints must be made within 2 days of the order being received. After this it is not possible to verify the accuracy of a complaint. Carrot Gifting assumes that all supplied artwork is copyright free, and can therefore be used in the form that the files are supplied in.